Don’t worry, this isn’t a cunning ploy to get you all commenting on this article, although that would be nice! But blog commenting can be highly beneficial to you, your own blog and ultimately to your VA business.

Only if it’s done right.

We get some great comments on our VA Pro blog. Comments that often enhance the article by providing additional ideas that weren’t already considered, or by giving feedback if the article motivated them into trying any of the suggestions given.

That’s good practice. It encourages relationship building. It also creates interest in you – the person who commented.

I know I’ll often click through to the blog or website of someone who has commented on one of my articles, if they’ve left an intelligent, relevant comment. Then if their own blog is of interest to me, I’ll follow it to read more of what they have to say.

In fact, in the past that has led me to recommend another VA to a client of mine, since they specialised in an area I didn’t – an area my client needed support with at that time.

So without even knowing it, you can grow your business simply by commenting on other blogs.

That’s obviously the best outcome. But there are other benefits no less significant when it comes to commenting on other relevant blogs.

1. Make new connections.

Reading your favourite blog(s) and regularly leaving comments will inevitably lead to forming a relationship with those bloggers. It’s a great way to open a dialogue with your peers and with people working in industries that interest you. You never know where you next piece of business may come from!

2. Increase your knowledge.

Reading blogs written by experts in the field is one of the best ways to build your own knowledge bank. If you’re starting out on a new path find the top bloggers within that niche and start following them to read what they have to say. This is one of the best and easiest ways to learn.

Dedicate around half an hour every day and within no time you’ll feel more confident in that niche. You’ll also know where to go if you get stuck, or need ideas.

3. Open up guest blogging opportunities.

If your comments are valuable and well written you may find guest blog opportunities opening up. As you build a relationship with the blog owner through regular comments, they’ll start to respect your input both professionally and personally which could lead to that important guest post opportunity. Remember running a blog is time consuming, so having others post guest articles will ease the pressure a little.

4. Drive traffic to your own blog.

Install a plugin like ComLuv on your website and each time you leave a comment on another blog, you’ll have a link from it to your own latest blog article. If others like what you have to say, they’re likely to click through and read your blog too. The great thing about this is that it’s totally monitorable. Check out your Google Analytics after doing this for a few months and I’m pretty sure you’ll see a good percentage of your inbound traffic coming via your comments on other blogs.

5. Generate ideas for your own blog.

What are your peers and industry leaders talking about? Do you have a different angle to present? Or do you agree but have more thoughts? No matter what your take on it, if people are engaging with that topic you could come up with your own article – as long as it’s different. If not, leave your comment and move on until you find something you do have a different / more thorough slant on.

6. Improve your writing skills.

At the very least by leaving comments you will improve your own writing skills. A great lesson that can be applied to your own blog.

7. Good karma.

If you want others to comment on your own blog but don’t do any commenting of your own, then you can’t be too surprised when none are left.

Karma – what goes around, comes around.

Find articles that interest you. Listen to what the writer has to say. Think about your own opinion. Then leave a comment. For. Against. It doesn’t matter. As long as you write honestly, succinctly and intelligently, you’ll be of value to other readers.

Good commenting practice:

  • Keep it relevant.
  • It’s okay to oppose the blog point-of-view, but ensure you justify your reasons.
  • Add additional info that enhances the original article.
  • If you’ve followed any advice given, mention the outcome you experienced.
  • Be conversational and real.

There is an initial learning curve to posting comments on blogs (depending on your own level of expertise within that field), but the results can be worth it.

It’ll help build your own profile within the industry, with other bloggers and increase traffic to your blog.

Your blog commenting approach

The last point to make is that if you do decide to try this as an additional marketing strategy, you must do it on a regular basis to see results. Unless of course, you’re not doing it to improve your own profile and increase your website traffic.

But it’s easy enough to implement a strategy to help stay on track.

  1. Find blogs that have a similar audience as your own blog. For example, blogs within your niche or industry. That way you have more chance of winning new business through your comments.
  2. Dedicate time to read their latest articles thoroughly to form an opinion. Then take some time to construct a relevant intelligent comment. Ideally you should be doing this on a daily basis, but at the very least weekly.
  3. Go back to blog articles you’ve commented on to see if any responses / follow ups have been made. If so, respond back. This starts a conversation and forms professional relationships.

So why not try this method in 2014 for networking, relationship building and learning. For just a few hours of your time each week, you could achieve much greater success with your own blog and business.

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