What does every Virtual Assistant want?
More clients, right!
But often we don’t have the budget to advertise our services, so that our business is seen by the right people.
By your target market.
Does that mean it’s impossible to grow your business through online marketing channels?
Whether your budget is tight, or not, there are some great ways to market your business that will:
- Get your website ranking better in search results
- Increase exposure of your business to your ideal clients
- Be seen as an authority in your field to attract more clients
- Promote your services in an engaging way
If you’re stuck in a bit of a rut and not moving your business forward as quickly as you’d like, or past marketing methods have failed, here are five proven tactics that work.
Do them well, and they’ll work for you too.
Tactic 1. On-Page SEO
Regardless of the constant changes that Google makes to its algorithm, SEO still plays an important part when it comes to where your website ranks in search results.
When was the last time you reviewed your keywords?
If it was over 12 months ago, or if you’ve never optimised your website, now is the time to do it.
This alone could boost your website up the search rankings significantly, particularly if you specialise in certain services.
Need help choosing your keywords? This article from our archives will help.
Not sure where to place those keywords on your website? Then check out this article also from our archives for some pointers.
Costs incurred: Nothing.
So dedicate a few hours to SEO – it could help you gain at least one new client.
Tactic 2. Google My Business
If you’re based in one location for the majority of the year and don’t mind listing your address publicly, you should definitely consider getting your business listed on Google My Business (formerly Google Places).
Have you noticed when doing a local search in Google i.e. “Plumber Sevenoaks”, the first few websites to appear (after an initial couple of ads) are local listings.
These local listings come before any other business, regardless of their size or SEO budget.
Of course this only happens when a search is carried out using a location based keyword, such as in my example above “Sevenoaks”. But you may be surprised by the number of businesses carrying out a search within their local area i.e. “Virtual Assistant Sevenoaks”.
And many VA’s haven’t taken advantage of this free marketing method.
Want more information on how to set up your local business listing? Read this article from our archives.
Costs incurred: None
Target local businesses as well as those further afield more easily. All it takes is a few minutes to set up.
Tactic 3. Guest Blog
Yet another tactic that very view VA’s take advantage of, but that can boost your website ranking higher and higher up the search results for more general queries.
Imagine appearing within the first few pages of Google for “Virtual Assistant” – no mean feat, unless you’ve been marketing your services online for years.
Guest blogging has this potential.
1. Improve your SEO. Having an article published on a website that holds authority will boost your own website ranking (as long as you have included a link to your site in your bio).
Even if the site isn’t the biggest authority in its field, guest blogging will still add value to your business.
And the more you write, the more you’re seen to be an expert, so may start being approached by other site owners. Each time you get an article published on another site, Google gives you another tick and will rank your website higher for related searches.
2. Be seen as an authority in your field. Writing articles that are published on small business websites, or specialist sites, are a great way to highlight your expertise.
This alone can trigger an enquiry from a business owner, if they stumbled upon your great information via that site.
So do your research. Find some blogs, think about their readership and what information would be of value to them.
Then approach the owner of that site with an article idea.
Costs incurred: None
Keep doing this on a regular basis. Perhaps set a goal of one article per month and see how it improves your website ranking over time.
Tactic 4. Video Marketing
Although not a new idea, video marketing has yet to be a tactic that many Virtual Assistants use.
Which is a shame, as it’s a fast, effective way to promote your services and show a little personality at the same time.
And if that isn’t reason enough …
- Internet users spend 88% more time on a website with video than without
- Videos on landing pages can increase conversions by up to 80%
- 59% of internet users will watch a video in totality if it’s under 1 minute
- 60 seconds of video is the equivalent of 1.8 million words
- Websites with video are 53 times more likely to rank higher in Google than sites without
Explainer videos are perfect for service-based businesses like yours.
Write a script of 150 words or less, equating to around 60-90 seconds of footage, and go to a site like PeoplePerHour or Fiverr.com to find an animator who can create it for you within a few days.
Not only will you have a professional video to display on your website that adds SEO benefits, you’ll also have something fun to share on your social media channels.
Costs incurred: £50-£150 (depending on animator used)
The internet is becoming overloaded with information. New websites spring up every day, including new Virtual Assistant sites.
By using a channel like video marketing, you have an opportunity to stand out from your competitors. To attract more clients.
Tactic 5. Sales Letter
Craft a sales letter, or it could be a simple email if you prefer, selling your services. Then post it, or email it, to a list of potential clients.
Okay, so there’s a bit more to it than that, but this is a very old technique that still works today.
First of all, start building a list of potential clients.
Research your preferred industries online, or perhaps head out in to your local area and write down businesses you think could benefit from your services.
You want to have an ongoing list of at least 100 businesses.
Try to get the name of the owner, so you can personalise each letter.
Next, spend some time crafting your perfect sales letter.
You should of course focus on them, not you – the benefit you services will bring to their business.
Finally, dispatch it.
This could be via email, if so, make sure it has a subject line that will grab attention to maximise the chances of it being opened.
Or, how about being a little more traditional and sending it by snail mail?
In this digital age, it’s more likely to stand out and be opened.
Costs incurred: Stationery and postage (if sending via the mail service)
You’re unlikely to get a new client out of every person you contact, but this is an effective, proactive way to increase your client base and attract your ideal clients.
Opportunities are everywhere, you just can’t expect them to fall into your lap.
Be proactive. Drive your business forward.
Try these budget-friendly marketing tactics to increase your client-base significantly by the end of this year.