Do you have a fully responsive website? Or at least a mobile-friendly version of your website?
If you don’t, it’s time to listen up.
Google’s recent roll-out, includes updates to its algorithm that have been, tentatively, in effect since June 2013.
Now they’re getting serious.
Email warnings are being delivered by Google’s Webmaster Team to those without a mobile-friendly version of their website stating “… These pages will not be seen as mobile-friendly by Google Search, and will therefore be displayed and ranked appropriately for smartphone users.”
This warning will also be visible within your Google Webmaster Tools account.
So if you want your Virtual Assistant business to appear in mobile device search results for your services, make sure you’re displaying some form of mobile-friendly site.
Here’s why, as a VA offering services primarily via the web, you need to take this seriously …
1. There are over 3 Billion unique mobile internet users worldwide1
2. The number of Smartphone internet users now exceed the number of desktop users2
3. Mobile advertising performs 4-5 times better than online ads3
4. 70% of mobile searches lead to action via a website4
5. Monthly mobile data traffic has grown exponentially in the last 5 years1
In a nutshell mobile traffic matters to your business. You can’t afford to be missing out on potential leads by not marketing yourself to those mobile users.
You can’t afford to ignore Google’s latest warning.
Will you be contacted?
You can easily find out right now using Google’s mobile-friendly testing tool.
Simply click on the link above, enter your website URL in the field provided, then click ‘Analyse’
Your results will be displayed within seconds …
How will you be contacted?
If you’ve carried out your own test using Google’s tool above, and your site isn’t mobile-friendly, you will receive an email from the Google Webmaster Team.
It will look something like this:
The email outlines the issue with your specific website, and offers a little guidance on what you can do to ensure maximum visibility of your website across all devices.
What you need to do now
- Use the Google testing tool to find out if your website is mobile friendly
- If it is, you’re already on top of it and need take no further action
- If it’s not, you need to get mobile-friendly today
If you manage your own website using WordPress or another CMS – simply download a mobile-friendly plugin (such as WPTouch) and add it to your current website.
Using the free version, you can head into settings to try and get it matching your site’s branding (as much as possible) or pay for the Pro version to have it match exactly.
Or, switch your website over to a fully responsive template (this just means that your website will reformat automatically when viewed on a mobile device).
If you have a developer who manages your website, get them to do either one of the above.
Just don’t wait.
Your clients will be using mobile devices to look for their next Virtual Assistant, Bookkeeper, Copywriter, Designer, spreadsheet guru … don’t miss out over something as easy to rectify as this.
You’ve been warned!