Are you bored with Twitter? Fed up trawling through post after post of uninteresting news in the search for a nugget of information that is aimed at actually helping you, or that you’re actually interested in?
Then it’s time you ‘discovered’ Twitter.
Yes I know it’s been around for a while, but in truth I don’t pay much attention to the little tabs across the top of my screen – unless one of them’s lit up with a message or notification.
So for those of you, who like me weren’t aware of this lovely bit of help by Twitter, this article is just for you – and I promise, it’s worth having a quick peruse.
Wouldn’t you love to go on Twitter and see content that’s personalised to you? Content you’re interested in? Content that might actually help your business?
Content that won’t make you feel like you’ve just wasted those precious 15 minutes you allocate to Twitter each day?
Sure you would!
Then Twitter’s Discover tool is perfect for you.
What is Twitter Discover?
In Twitter’s words – “The Discover tab surfaces the best content from around Twitter and is personalized for you.”
In their quest to ensure its users have a better experience, Twitter have come up with a way to help you find relevant information without having to search around for it, or follow lots of new accounts – and thereby saturating your news feed even further.
In short, it helps reveal interesting news and interesting people for a better and more productive Twitter experience.
How to use Twitter’s Discover tool
You’ve got five sections to choose from:
And here’s what each one does …
The ‘Tweets’ tab reveals (supposedly) the best Tweets across Twitter as a whole.
Twitter’s own algorithm takes your preferences (i.e. the people you follow) along with people they follow and mixes it up with the latest hot topics to spill out content that it thinks you’ll find interesting.
Sometimes it works, other times not so much.
But it will bring you content that you’ve probably not already seen, so it’s good to browse through it when your own feed needs a little livening up.
The ‘Activity’ tab displays a ‘behind-the-scenes’ look at what the people your follow are doing – great for us nosy people!
It will display who has ‘favourited’ or ‘retweeted’ something, and what ‘that something’ was. This can be helpful, as it contains insights into what those people found engaging or interesting enough to share.
Need ideas for a blog article? Want to increase your engagement? The activity tab could help uncover some fresh new ideas.
This tab also shows who’s recently followed who. A personal favourite of mine, as it gives you the perfect opportunity to check them out and see if it’s someone you should be following too.
3) Who to Follow
If you feel your feed needs a bit of an overhaul, the ‘Who to follow’ tab could bring a few interesting accounts to light.
Based on those you’re currently following, Twitter will provide recommendations of who else you could be following.
Of course, you may want to do a quick dump of any accounts you’re no longer interested in so it’s more accurate, but a nifty little tool none the less.
4) Find friends
Using any of your email accounts (as long as they are Gmail, AOL, Outlook or Yahoo!) Twitter will cleverly find out who of your contacts are also on Twitter, allowing you to connect with them.
A great tool if you’re looking to tout up a bit of new business with those you’re already connected with through another medium – this can work particularly well in the early stages of setting up your VA business.
5) Popular accounts
This section is organised by topic, many of which you may not want clogging up your business Twitter account.
But if you scroll down, you can find interesting topics that may be useful. For example; technology, business, news, etc.
If you don’t find anything of interest in the generated feed, try searching by topic instead.
Again, this is a good place to start if you’re new to using Twitter for business purposes. Expand your list, grow your knowledge and stay on top of the latest industry and world news.
Bored with Twitter?
Use its ‘Discover’ tool to get back the enjoyment of reading relevant and interesting information.
Do you have another method of finding content that’s relevant to you on Twitter? If so, share it in the comments below.