Setting up lead ads in Facebook is becoming something a lot of VA’s are required to do, as more and more of our clients want a social media VA – not just someone who checks emails twice a day.
If you are one of the many VA’s in the UK who set up Facebook Lead Ads regularly, you may be wondering how to not let your hard work get lost in the shuffle. You’ll be competing for a spot on a user’s Facebook feed and also for the attention among all the other targeted content that each user is scrolling through. It’s a tough job!
How do you make sure your lead ad is compelling enough for someone to click on it? Recently my team have been working with Facebook Lead Ads a lot, so we wanted to put together our top tips for making your ad stand out and get those click through conversions.
It has to be visually appealing
Remember that you’re competing with every single other piece of content out there on that particular user’s newsfeed. So that’s why it’s so important that your ad is visually appealing as well as offering something amazing to the user. Make your ads colourful, bold and super interesting.
There are lots of ways you can made a lead ad visually appealing, however this doesn’t just involve finding the brightest, most colourful image and sticking it in your ad. You need to use your creative assets to accurately illustrate what you’re offering through each ad.
Facebook Ads has the great advantage of being a sort of lead ads laboratory, where you can experiment with different types of creativity to see what will be the most successful and what works best for your target audience. You can try testing out videos, GIFs and other images that you think might work. Once your ad has been live for a few days, take a look at the click-through and conversion rates so you can optimise the best ad strategy for the future.
Create really compelling copy
You need to get your message across to your audience as clearly as you can. Whether you write the copy yourself or hire a copywriter to do the job for you, the target audience needs to easily understand what you’re offering, why it’s relevant to them and why they need to request more information right now.
Another great idea for your copy is adding in a sense of urgency. Include an offer that has an expiration date so every user feels like they need to sign up now, or the opportunity will be lost.
Make sure your call-to-action is clear
Even if you have really compelling copy, if your call-to-action isn’t clear, it will go completely unnoticed and wasted. You can’t just use a lead ad and expect people to click a button that says ‘Learn More’. There has to be a clear value offer. What will they get from you if they submit their information?
Facebook has six call-to-action options of lead ads which are:
- Apply Now
- Get Quote
- Learn More
- Sign Up
Your offer should be something that people in your audience simply cannot refuse. So make sure that every person in your audience knows exactly what they will get if they click on your call-to-action.
Target the right users with the right offer
You can have the most successful Facebook ad out there, but if you don’t have the right target audience no one is going to click. Don’t just put your ads out there and pray for the best. Instead, use your ad budget as effectively as you can by learning to get the most out of the targeting features Facebook offers.
Your goal with Facebook Lead Ads is to reach new audiences, but it’s important not to ask too much from people too soon. You want to collect the lead information on the spot and encourage, not deter those conversions. Retargeting campaigns are some of the most successful leads ads on Facebook, because you can nurture people who visit your website but don’t convert back into your business.
There are plenty of other ways you can make really successful lead ads – it’s all about experimenting, testing the water and finding the right setup to suit you.
Social media VA’s are needed more and more in today’s Facebook and Twitter fed world, so if you think you have a panache for it, why not invest in some online training to hone your skills and offer a completely new service to your clients.