When was the last time you checked your business website?
Really checked it …
If it wasn’t within the last month, you could be losing business.
And here’s why …
… I recently acquired a new client – out of luck really. You see, they originally tried contacting another Virtual Assistant to start discussions about potential support – for story purposes, let’s call her Mandy.
I know this makes me second choice. But heck, I got ’em in the end, so what do I care!
Anyway, towards the end of their initial enquiry email to me, they said “… and I hope I’m not wasting my time writing this and your contact form actually works!”
Well why wouldn’t it? What did he mean exactly? Why all the aggro???
Of course, I asked.
His response … he’d tried contacting Mandy before emailing me, but her enquiry form just wouldn’t send.
And Mandy didn’t have an alternative email address listed on her website, just a phone number, and he wasn’t ready to communicate by phone yet.
His was an initial query, wanting some basic information before deciding to spend time on the phone discussing his specific support needs.
Absolutely fair enough.
I find most people searching for a VA want to communicate via email first to avoid time-wasting on both sides.
So he forgot about Mandy and contacted me.
His second choice – yeah yeah enough already!
My point is this …
Unlike Mandy, I check my enquiry form and all other links on my website regularly. And it’s worth it since I won this piece of new business doing so – by performing a quick test of my website enquiry form.
After all, it’s my primary sales tool.
Just like a car or, I don’t know, teeth … it needs regular check-ups too.
But it’s not just your enquiry form.
If you have images and video on your website, check they’re still appearing as they should. This can be particularly apparent on your website blog – if using free image banks.
Oh and be sure to check all pages. Even those you know don’t have any images, forms or links. Just to make sure they still appear – you may find some of them throw back a 404 error message.
Then move on to areas of your website that don’t obviously show signs of neglect.
Whilst you may think this bears no relevance to whether your website is the culprit for possibly losing business, it could be.
What’s the main purpose of your website?
To give information in such a way that it encourages business owners to use your services.
And if you haven’t updated your website content since starting your VA business, it definitely could benefit from a review.
- Are you offering any new services?
- Have you stopped offering certain services?
- Have you increase your rates?
- Do you have new skills or experience to promote?
- What about adding new client testimonials?
Or perhaps you’re simply more confident. Try writing your website text again – you may be surprised at how much more professional and self-assured you sound. How much better the information and flow can be. And how you can target your ideal client much more effectively.
These changes alone could improve enquiries.
Check all links on every page of your website.
When updating content it’s easy to forget about the impact it could have on other pages. For example, perhaps you changed one of your website page names and updated the URL to reflect the change.
Original page URL: yourvirtualassistantwebsite.com/reviews
New page URL: yourvirtualassistantwebsite.com/testimonials
Any links you may have had leading to your testimonials page would still be linked to the original URL – yourvirtualassistantwebsite.com/reviews. So when a website visitor clicks on that link, they’ll get a 404 error.
Remember after making any content changes, go back and check the links still work.
Does your website still make sense?
Is it easy to navigate and pull-out key information?
Does it tell people what to do next?
Take a step back and review your site with a critical eye. If one or all of these points aren’t addressed, change it.
What else …
- Software updates – For those of you with WordPress websites you know how often updates happen. Annoying, aren’t they! But they often happen for a reason and can make the site more secure. So take a backup, then click the update button.
- Plugin updates – Urgh I know, another annoying one! But again they happen for a reason (albeit unbeknown to most of mankind), update them anyway.
- Mobile device compatible – 77% of executives use their smartphone to research a product or service for their business. Case closed. Try Screenfly to see how your website looks.
- Browser compatibility – Don’t just check the browser you use, not everyone might. And yes, websites do vary across different browsers, so do a quick check in all the latest ones – Chrome, Firefox, IE, Safari, etc.
Spend just one hour every month giving your website a service to avoid making the same mistake Mandy did.