Ever wondered why landing pages are ACTUALLY called landing pages? It kind of does what it suggests – visitors of your website ‘land’ on them, usually from other sources (such as links in other websites, facebook, through PPC and SEO).
For passengers to land safely at the airport, it is important to have a well-lit, clean and obstacle-free runway. No passenger directly lands on the building. The plane first touches the runway, taxis and stops to let passengers off, before it departs for the next flight. The better the runway, the safer the landing. Consider your website’s landing page to be nothing much different from that of the airport’s runway.
In a similar manner, landing pages are one of the most important parts of your website, and provide a great tool to collecting targeted email addresses. Just a small conversion rate change, can lead to a huge impact upon sales of your services.
According to a research by Hubspot, the average conversion rate for landing pages is in between 5% to 15%, but some even convert at over 30% that have been excellently optimised. Unfortunately, you’ll hear a number of web designers who aren’t keen to use landing pages, claiming that it takes time to create them and they never help in conversions. Whilst you will of course find others out there who are more than capable of helping you to create one, there is also plenty of software out there that’s so incredibly easy to use that you literally can do it yourself.
As well as creating landing pages for ourselves, it’s also something that many customers have asked us to help with in the past. I always look for software that’s easy and intuitive to use – to make sure I can get the job done as efficiently as possible, and minimise the amount of time I need to spend in learning how to use the new software. So here’s a quick rundown of our top landing pages tools.
As the name suggests, it aims to “stop your visitors from bouncing”. All you need to do is drag and drop elements such as forms, textboxes and images to create your own landing page. You get a nice template of the most common type of landing pages so that you can collect email address and describe your service without having any issues. Unbounce also proffers A/B split testing within so that you can check on the expected conversion rates. Alongside this, there are a number of templates that you can select from. Prices start from $50 up to $199 per month.
If you are looking for something a bit more economical, yet good in quality, design, etc. then go for Instapage. It has the same features as that of Unbounce, and the landing pages are also responsive which is super important these days in order to keep your mobile viewers happy. On top of that, it offers almost all of the same important features. It allows you to drag and drop elements such as text boxes, pictures, forms, etc. in and out of your page, as well as edit them just by clicking on them. You also get the A/B split test to use after you have finished making the first page and see for yourself how various versions of landing pages can help you achieve different conversion rates. Instapage also comes with a WordPress plugin so that you can integrate it easily onto any WordPress site.
When it comes to “the landing page”, nothing beats the popularity of LeadPages. It is perhaps one of the best and most well-known landing page creators. If you are following some of the top bloggers and internet marketers, chances are that they’ll be using LeadPages. As it goes with the saying “there is no such thing as a free lunch in this world.” LeadPages has premium prices and A/B testing feature isn’t included in even the most basic version. That being said, you do get what you pay for, and the best part about LeadPages is that you can browse through a number of templates and sort them based upon conversion rate optimization. (Of course you need to remember that conversion rates are based upon previous history of the templates being used, and the overall result is going to be based upon your final design, the copy you use and the niche or industry you are targeting) A fab feature of Lead Pages is the inclusion of Lead Boxes. Here you can also configure pop-ups for your landing page and website, and make advanced adjustments. In a nutshell, Lead Pages is more expensive than others, but worth the price given the number of features. It does perhaps take more time to learn how to use than some of the others too.
4. Squeeze Page Toolkit
We love squeeze page toolkit for many reasons, but perhaps most because of it’s intuitive design and dead easy operation. Whilst the Squeeze Page Toolkit has many of the same features of other software, such as the drag and drop builder, built in templates and wordpress integration, the thing we love about it most is the way you can ‘feel’ your way around so easily. For even a complete newbie, we find this software easy to operate and anyone can create their own squeeze page. That being said, whilst it’s easy to use for non-tech users, it’s equally rich on features and easily customisable for the more advanced user who wants to take their design a step further. With mobile optimised pages as standard and integration with a whole bag of the most popular CRMs and email marketing tools, it’s a win-win in our eyes. Another great thing about this software is the really helpful support team, based in the UK. They even offer VIP support for those who want it, and nothing is ever too much trouble. There’s a handy tutorials section for newbie users, and a free trial if you want to try before you buy.
5. Hello Bar
Nothing beats the simplicity and ease-of-use of Hello Bar, which makes it a popular option for many . Hello Bar is more of an add on for your landing page rather than a landing page itself – it is a small thin bar running along the top of your site and can be used for a number of reasons. It can also be used to aid for your landing pages. You can connect your existing landing page and link it on the Hello Bar or can also use it for announcing promotions and discounts. You also have several options for installing Hello Bar, such as integrating it through a WordPress plugin, or manually through a code snippet.