I started my VA business officially just 10 months ago. I know, that makes me a very ‘fresh out of nappies’ VA, but don’t stop reading just because of that! We can all do with a fresh pair of eyes and outlook on what sometimes seems to be glaringly obvious, even if you’re a veteran in the business.
It’s been for those last 10 months that I’ve known I should also start a blog. And believe me I’ve wanted to. It’s been scheduled into my time each week, only for it to be pushed, and pushed and pushed. Perhaps it’s kind of a good thing, since it’s because of workload and networking that I haven’t had the opportunity until now to launch it, but on the other hand I’m now behind many other VAs’ who have already launched their blog and reaping the rewards. What I’m saying is that whilst it’s been a long while coming, I’ve known about the need to start a blog from day 1.
And here’s why:
- To get more website traffic. Active blogs draw 6.9 times more organic search traffic than businesses that don’t blog at all*. What does this mean for you? Well, if you write interesting and helpful content it’ll hopefully mean more clients! Blog regularly, link it to your social media platforms and then check out your website analytics – you should be pleasantly surprised.
- To be a real person. When you’re a Virtual Assistant and small business owner you tend to present a professional image to the world, for obvious reasons. This can sometimes mean you lose your personality somewhat. By having a blog, you can be you. Your personality can shine through making you more ‘real’ and approachable whilst still being able to show the world your expertise, experience, and skills in a certain field.
- To connect. Speak directly to your clients (or would-be clients), answer questions, and start a conversation through your blog comments section. This will help start a discussion, share ideas, and build relationships, which could lead to new business opportunities in the future.
- To increase your credibility. As a Virtual Assistant you may at times experience difficulty building trust. You’ve probably had more success from attending networking events in your local area and talking to business owners, compared to online networking. It’s pretty obvious why. They’ve met you, talked to you, know you’re a real person and have confidence that you know what you’re doing. When you network online, it’s much more difficult for that to come across. Through blogging, you’re essentially drip-feeding your readers with information about you, your business, your experience and your skills. When a small business owner realises they need support and you’ve already engaged with them through your blog, they’re more likely to turn to you for help.
- To be an industry expert. If you have a niche, you should absolutely be blogging. Set yourself apart from the competition by blogging about your specific skill. Demonstrate your expertise on that particular subject by offering high quality content to your readers. Don’t worry if you don’t have a niche, still blog! If you write interesting, informative, helpful content you’ll still be seen as a valuable resource in your industry.
It is ok not to be blogging. But for the search engines to love your website, you have to be creating fresh new content on a regular basis. So that alone should incentivise you to start blogging (and let me know how you get on!).